In desperate times of failing star power, Bollywood look forward to its biggest star Shah Rukh Khan for his upcoming starrer ‘Jab Harry Met Sejal’. The film is expected to bring some relief to box office collection after Salman Khan’s and Ranbir Kapoor’s movies failed to charm the audience.
Imtiaz Ali’s Jab Harry Met Sejal promises to be another blockbuster with exotic locations, intense chemistry between its star cast and more importantly, Shah Rukh Khan himself.
2017 turned out to be an unusual year for the Hindi film industry as some of its big stars movies failed to create much buzz among the people. Contrary to this, the success of movies like Lipstick Under My Burkha and Hindi Medium are a proof that why star power doesn’t matter anymore. The mood in the industry is depressing after the failure of some major films.
However, the industry experts are hopeful that Shah Rukh Khan and Anushka Sharma can change that. Girish Johar, Film and Trade business expert said in an interview: “We are hoping that ‘Jab Harry Met Sejal’ will bring in some respite as the whole industry and the audience is eagerly waiting for this film. The mood in the industry is very depressing right now because no major film is working at the box office.”
While Shah Rukh Khan’s last few movies have not done so well, things could change for JHMS as the movie is not clashing with any other release. The movie will have one week before Akshay Kumar’s ‘Toilet: Ek Prem Katha’ to meet its promised collection.
The failure of some of the major films in 2017 is an eye opener for the industry. It is not always about the star power but content that makes a movie hit. But there is no denying the fact that music and marketing do play a role in bringing people to cinemas. JHMS fares quite well on both these front as well as star power. Now, the box office will reveal whether Imtiaz Ali is successful in creating the magic with his new movie or not.
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