Independence Day is the best time for every brand to revoke emotions of fervor, passion and unity across Pakistan. This year, where every brand is trying hard to put their best creative work forward, some have done an extraordinary job while others have failed miserably.
With Independence Day just two days away, we bring you some of the best campaigns that have caught our attention.
#MainBhiPakistanHoon by Khaadi
Khaadi has done an excellent job in its independence campaign ‘Main Bhi Pakistan Hoon’. A well written script accompanying the soulful voice of Meesha Shafi in its rendition of Muhammad Ali Shaikhi’s song takes you through the diversity of Pakistan. It is indeed one of the best campaigns for integrating the brand into Pakistan’s identity and focusing on ‘You’.
Watch it to feel it:
#KhayalRakhna by Strepsils Pakistan
Now this is some cool stuff. Strepsils Stereo with Ali Noor paired up to bring the first ever Acapella version of ‘Khayal Rakhna’ by legendary Alamgir. No musical instrument and all sounds made from mouth, Strepsils have highlighted their brand well in this one. This version brings freshness back to the old song and you can enjoy it below:
Ali Noor and Strepsils Stereo pay tribute to one of Pakistan's most favourite national songs! Watch as for the first time ever, we bring you the Acapella version of Khayal Rakhna by the legendary Alamgir, on this Independence Day! Amazingly, no musical instruments were used in this song, and all sounds are made from voice and mouth.#StrepsilsStereo #khayalRakhna #NayaStereo #ThisIsAliNoorDownload Now: http://bit.ly/2vIoi9u
Posted by Strepsils Pakistan on Thursday, August 10, 2017
#ManaLoFoodKaLove by 7UP
While there is enough debate on Karachi ki Biryani vs. Lahori Karahi or Balochi Sajji vs. Peshawari Chappal Kabab, 7UP has taken this issue to bring forward the best from each province of Pakistan. Although our diversity has often been a source of dividing us, the diversity in our food has paved the way for uniting Pakistan like nothing else. So yes, 7UP has got the points of celebrating food and diversity in Pakistan.
Gujranwala ke Chirray or Karachi Ki Biryani? What dish would your inner foodie prefer? #ManaLoFoodKaLove with 7Up!
Posted by 7UP on Wednesday, August 9, 2017
#70thIndependence by KFC Pakistan
While this is one of the most interactive campaigns that we have seen this time. KFC Pakistan bring Pakistan’s heritage in focus as it asks its customers to bring 50 paisa coin with Qauid’s picture to any KFC outlet. In return, you will get KFC Azadi bucket for free.
With the coins being an old story, there are hundreds of stories associated with the old coins and how we have witnessed the change in Pakistani currency.
The biggest Azadi offer is now here! Join Wasim Akram Live in reliving the heritage of this beautiful country by looking for a 50 paisa coin with Quaid's picture.Because as the Sultan of Swing said, KFC aaj bhi jura hua hai apne watan ki tareekh say!Terms & Conditions:- Coin to be submitted before giving the bucket – One person can do one transaction even if he/she has more than one coins.- The offer is valid only for one day i.e. 14th August 2017. – No other coin/note will be accepted other than the one shown in the video- Offer is valid nationwide.- offer valid till stock lasts #KFCPakistan #KFC #70thIndependence
Posted by KFC on Wednesday, August 9, 2017
#TasteofPakistan by Chachajee
When it comes to food, Pakistani cuisine is among the best in the world for its appetizing and enticing taste. And this is what Chachajee is highlighting the ‘Taste of Pakistan’ with the most famous Lahori Chargha and Peshawari Karhai.
Posted by Chachajee on Wednesday, August 2, 2017
#70KiAzaadi by Dolmen Mall
From souvenirs to face paintings to big discounts, Dolmen Mall is going green for this Independence Day. While there is nothing creative about it, Dolmen Mall has surprised with its Security team lead playing National Anthem on Rubab. The security person has done an excellent job and the version is much better than Coke Studio’s failed Qaumi Tarana.
You might have seen him standing guard at the entrance, but for our Independence Day celebrations, our Security Team Lead, Mr. Amjad has a surprise for you. #DolmenMall #14August #IndependenceDay #70KiAzaadi
Posted by Dolmen Mall on Wednesday, August 9, 2017
Which campaign wins the best among these according to you? Let us know in the comment section.
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